Research areas: – Research methods- Innovations- Buyer behaviour- Marketing strategy- Strategy- Marketing strategies in emergent markets
4 电子书 Kjell Gronhaug
David J. Carson & Chad Perry: Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes th …
EPUB
英语
DRM
€77.99
David Carson & Audrey Gilmore: Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes th …
PDF
英语
DRM
€66.41
