Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
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语言 英语 ● 格式 PDF ● ISBN 9781461311331 ● 出版者 Springer US ● 发布时间 2012 ● 下载 3 时 ● 货币 EUR ● ID 4611708 ● 复制保护 Adobe DRM
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