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作者: Linda Tischler

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David Butler ist seit 2004 Vice President of Innovation and Global Design der Coca-Cola Company. Sein Job besteht darin, für 450 Marken in 200 Ländern ein Gestaltungssystem zu finden, das zugleich flexibel und spezifisch ist und das global für alle Kunden funktioniert. Mit diesem Buch möchte er Gründern helfen, ihre Start-ups von vornherein auf Skalierbarkeit hin anzulegen, und großen, etablierten Unternehmen dabei, sich die Wendigkeit eines Start-ups zu bewahren oder sie wiederzuerlangen. Linda Tischler ist eine preisgekrönte Redakteurin bei der Zeitschrift Fast Company, für die sie über Wirtschaftsthemen schreibt.




2 电子书 Linda Tischler

的封面 David Butler & Linda Tischler: Design to Grow
David Butler & Linda Tischler: Design to Grow
Expert advice from Coca-Colas Vice President of Innovation and Entrepreneurship: Learn how the worlds largest beverage brand uses design to grow its business by combining the advantages of a large-sc …
EPUB
英语
DRM
€16.42
的封面 David Butler & Linda Tischler: Design to Grow
David Butler & Linda Tischler: Design to Grow
Tomorrow’s business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countri …
EPUB
英语
DRM
€9.49