M. Bjørn von Rimscha in cooperation with Stephanie Kienzler, Gutenberg University Mainz, Germany.
5 电子书 M. Bjørn Rimscha
M. Bjørn Rimscha: Management and Economics of Communication
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is …
EPUB
英语
DRM
€260.00
Ulrike Rohn & M. Bjørn Rimscha: De Gruyter Handbook of Media Economics
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of underst …
EPUB
英语
DRM
€139.95
Stephanie Grubenmann & M. Bjørn Rimscha: Commercial Communication in the Digital Age : Information or Disinformation?
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broade …
PDF
英语
DRM
€3.84
Stephanie Grubenmann & M. Bjørn Rimscha: Commercial Communication in the Digital Age : Information or Disinformation?
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broade …
EPUB
英语
DRM
€3.84
Tim Raats & M. Bjorn Rimscha: De Gruyter Handbook of Media Economics
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of underst …
PDF
英语
DRM
€162.42
