Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne Mc Garry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
1 电子书 Marianne McGarry Wolf
Kevin J. Clancy & Peter C. Krieg: Market New Products Successfully
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often the …
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