Alan Braithwaite is Visiting Professor at Cranfield University and specializes in supply chain strategy and operational excellence in the retail, manufacturing and service sectors. He is the founder of LCP Consulting, which collaborates with over 400 companies internationally.Martin Christopher has been at the forefront of the development of new thinking in logistics and supply chain management for over 30 years. He is Emeritus Professor of Marketing and Logistics at Cranfield University, where he helped build the Centre for Logistics and Supply Chain Management into a leading centre of excellence. His published work is widely cited by other scholars and he has been invited to participate in academic and industry events around the world.
12 电子书 Martin Christopher
David Ballantyne & Martin Christopher: Relationship Marketing
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-t …
EPUB
英语
DRM
€59.19
David Ballantyne & Martin Christopher: Relationship Marketing
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-t …
PDF
英语
DRM
€59.19
Martin Christopher & Helen Peck: Marketing Logistics
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply …
EPUB
DRM
€61.73
Martin Christopher & Helen Peck: Marketing Logistics
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply …
PDF
DRM
€61.44
Alan Braithwaite & Martin Christopher: Business Operations Models
Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy bare …
EPUB
英语
DRM
€51.34
Jessica Shahriari Nicely: Baba’s Daughter
In 1997, Jessica Shahriari Nicely stepped onstage in the Miss USA pageant and projected poise and confidence to the world. This image, however, masked the pain and anguish of growing up in a turbulen …
EPUB
英语
DRM
€20.63
Martin Christopher & Remko van Hoek: Leading Procurement Strategy
Delivering successful procurement programs has helped businesses like IKEA, Tesla and Nike maximize the potential of their resources and gain the competitive advantage. Learn how to develop similar s …
EPUB
英语
DRM
€70.46
Martin Christopher: Logistics and Supply Chain Management
Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and pro …
PDF
英语
DRM
€56.37
Martin Christopher: Logistics and Supply Chain Management
The most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. You’ll discover how effective deve …
EPUB
英语
DRM
€56.37
Martin Christopher & Roy Hayhurst: Fashion Marketing
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material …
EPUB
英语
DRM
€41.02
Martin Christopher & Roy Hayhurst: Fashion Marketing
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material …
PDF
英语
DRM
€40.95
