Most works on media developments and Christianity approach the subject from the perspective of the implications of new media technologies for traditional Christian practices or how churches can use new media to further their goals. The common framework of analysis is a ”given reality” of traditional institutional Christianity and how it interacts with, affects and is affected by media. Media are treated as a separate cultural reality. This book presents, in an accessible form, the new directions that approach the interaction of media and religion from a cultural perspective, and illustrates these new directions by a number of international and intercultural case studies and explorations. Looking at how global media are constructing cultural forms, structures and processes, the authors show how these have become the life out of which individual and social meaning is created and practised. Examining how individuals create religious meaning by interacting with media of various kinds, crossing boundaries of traditional religious cultures and contemporary media cultures, this book reveals how Christian institutions are also defined in the process of living culturally within their broader media context.