作者: Masao Mukoyama

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less …

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. I …

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. I …

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. I …

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less …

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less …

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the g …

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the g …