Matt Bell 
Content Marketing: Making the Magic Happen [EPUB ebook] 
A B2B Marketing Leader’s Guide to Growth Through Effective Content Marketing

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This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company’s go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company’s content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line growth, even if the company’s resources are limited.

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语言 英语 ● 格式 EPUB ● ISBN 9781667889047 ● 出版者 BookBaby ● 发布时间 2023 ● 下载 3 时 ● 货币 EUR ● ID 8908323 ● 复制保护 Adobe DRM
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