作者: Michael D. Antonio

John Gerzema Gerzema, chief insights officer of Young & Rubicam, is aninternationally known social theorist on consumerism. As aconsultant to corporate leaders, he is a pioneer in the use of datato identify social change that helps companies both anticipate andadapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a Business Week bestseller and wasvoted #3 in Amazon”s best business books of 2008 and best marketingbooks of 2009 by strategy+business. Gerzema is anin-demand publicspeaker, and his TED speech, “The Post-Crisis Consumer, ” has beenviewed by tens of thousands of people. Michael D”Antonio D”Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of Business Week”s best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D”Antonio won the Alicia Patterson Fellowship for journalists andwas a member of a team of reporters that won the Pulitzer Prize.His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and otherpublications.