作者: Neil Hood

The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects o …

The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects o …

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25 …

This book is one of the first to specifically address the subsidiary development process – a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows …

This book, first published in 1988, examines the impact of multinational companies on the British economy and the British government’s policy responses. It assesses the effects of multinationals both …

This book, first published in 1988, examines the impact of multinational companies on the British economy and the British government’s policy responses. It assesses the effects of multinationals both …