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Nina-Maria Klug & Hartmut Stöckl 
Handbuch Sprache im multimodalen Kontext [EPUB ebook] 

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的封面 Nina-Maria Klug & Hartmut Stöckl: Handbuch Sprache im multimodalen Kontext (ePUB)

Das Handbuch Sprache im multimodalen Kontext behandelt die Verwendungsweisen von Sprache in multisemiotischen Texten und kommunikativen Ereignissen. Dies sind Kontexte, in denen Sprachliches mit Bild, Ton, Typographie/Layout und anderen nonverbalen Zeichenressourcen kooperiert. Dabei entstehen musterhafte Verknüpfungen der Zeichenmodalitäten auf der inhaltlichen, formalen und funktionalen Textebene.
Der Band ist dreiteilig angelegt: Zuerst eröffnet ein textwissenschaftlicher und semiotischer Teil die größeren Fragestellungen und Paradigmen einer multimodalen Beforschung von Sprache. Darauf systematisiert ein zweiter Teil die verschiedenen Methoden der Analyse von semiotisch komplexen Texten. Ein dritter Teil schließlich gibt Einblicke in ausgewählte multimodale Textsorten wie z.B. Werbeanzeige (Printtext), Popsong (Audiotext), Nachrichtenfilm (audiovisueller Text) und Website oder Social Media (elektronischer Text).

€260.00
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关于作者

Nina-Maria Klug, Universität Kassel; Hartmut Stöckl, Universität Salzburg; Österreich.
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语言 德语 ● 格式 EPUB ● 网页 518 ● ISBN 9783110393873 ● 文件大小 32.1 MB ● 编辑 Nina-Maria Klug & Hartmut Stöckl ● 出版者 De Gruyter ● 市 Berlin/Boston ● 发布时间 2016 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 6295637 ● 复制保护 Adobe DRM
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