Ofer Feldman 
Rhetoric of Political Leadership [PDF ebook] 
Logic and Emotion in Public Discourse

This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies. Investigating critical emerging topics, such as invited behavior, political public relations, artificial intelligence and ‘chatbots’, this book offers a comprehensive overview of the current state of the field. Empirical data gathered from around the globe facilitates comparison of the different structures, practices and effects of political rhetoric employed across various cultural contexts. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse. The Rhetoric of Political Leadership will be a key resource for scholars and students of political science, communication studies and social psychology, particularly those focusing on cross-cultural perspectives. It will also appeal to those working in leadership and politics that are seeking an in-depth understanding of the importance and use of discourse in the political arena. Contributors include: M. Asano, C.S. Ben-Porat, I.J. de Sousa, O. Feldman, A. Gayoso, M. Hameleers, I. Joathan, C. Johnson, M.A. Krasner, S. Lehman-Wilzig, F.P.J. Marques, B. Mendelski, M.S. Teer, A. Walter, J. Wang