Patrick M. Georges is a professor in management, teaching at some of Europe”s leading business schools, including HEC Paris, Collège des Ingénieurs and The University of Brussels. He is a serial entrepreneur and his businesses include The Management Cockpit Company, producing decision support software for executives, sold to SAP.Josephine Hus is an engineer with an MBA from Collège des Ingénieurs. She has extensive experience with 4G wireless technologies, has worked in performance management within Airbus and is now a management consultant at a major strategy consulting firm.
1 电子书 Patrick M Georges
Michel Badoc & Anne-Sophie Bayle-Tourtoulou: Neuromarketing in Action
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the p …
EPUB
英语
DRM
€34.73
