Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.
表中的内容
Introduction.
Book I: Where to Start?
Chapter 1: Preparing for Business.
Chapter 2: Being Your Own Boss.
Chapter 3: Can You Do the Business?
Chapter 4: Starting Your Business Plan.
Chapter 5: Establishing Your Starting Position.
Chapter 6: Researching Your Customers, Competitors, and
Industry.
Book II: Money in Mind.
Chapter 1: Finding the Money.
Chapter 2: Figuring Out Financials.
Chapter 3: Cash Flows and the Cash Flow Statement.
Chapter 4: Forecasting and Budgeting.
Book III: Getting the Staff.
Chapter 1: Staying on the Right Side of the Law.
Chapter 2: Finding Person Friday – Advertising and
Interviewing.
Chapter 3: Employing People Successfully.
Chapter 4: Disciplining and Dismissing Staff.
Chapter 5: Paper Money, Money Paper – Payslips and
Deductions.
Chapter 6: Inspiring Employees to Better Performance.
Chapter 7: Coaching and Development.
Chapter 8: Tackling Performance Appraisals.
Book IV: How Not to Cook the Books.
Chapter 1: Working for Yourself Can Be Less Taxing.
Chapter 2: Filling In and Filing Your Self Assessment Form.
Chapter 3: Getting Down to Bookkeeping Basics.
Chapter 4: Controlling Your Books, Your Records, and Your
Money.
Chapter 5: Producing a Profit and Loss Statement.
Chapter 6: Developing a Balance Sheet.
Book V: Bigging Up Your Business.
Chapter 1: Taking a Closer Look at Customers.
Chapter 2: Marketing Your Wares.
Chapter 3: Writing a Marketing Plan.
Chapter 4: Brochures, Press Ads, and Print.
Chapter 5: Signs, Posters, and More.
Chapter 6: Public Relations and Word of Mouth.
Chapter 7: Planning Your Business Web Site.
Chapter 8: Choosing and Equipping Your New E-Business.
Chapter 9: E-Marketing.
Book VI: Getting Bigger.
Chapter 1: Thinking Strategically.
Chapter 2: Managing More Than One Product.
Chapter 3: Improving Performance.
Chapter 4: Franchising for Growth.
Chapter 5: TV and Radio Ads (or Your Own Show!).
Chapter 6: Becoming a Great Manager.
Index.
关于作者
Dan Matthews is co-author of Starting and Running an Online Business For Dummies and is Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.
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