e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it Organization – analyzes how organizations and their processes are structured to achieve strategic goals Architecture – explains the high level design of advanced information systems to describe how e-Business functions Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
Paul Grefen
Mastering e-Business [PDF ebook]
Mastering e-Business [PDF ebook]
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语言 英语 ● 格式 PDF ● 网页 208 ● ISBN 9781136953163 ● 出版者 Taylor and Francis ● 发布时间 2010 ● 下载 3 时 ● 货币 EUR ● ID 4497492 ● 复制保护 Adobe DRM
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