作者: Paul Polman

Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. His research and consulting expertise straddles marketing, innovation, strategy and international business. He teaches business and enterprise at the University of Cambridge”s Judge Business School, andis the director of the Centre for India & Global Business (CIGB). He is the co-author of Frugal Innovation, whichwon the 2016 CMI Management Book of the Year award In 2016, Jaideep Prabhu was named as a management thinker “most likely to shape the future of how organisations are managed and led” by Thinkers50.