An Introduction to Design and Culture provides a comprehensive guide to the changing relationships between design and culture from 1900 to the present day with an emphasis on five main themes: Design and consumption Design and technology The design profession Design theory Design and identities. This fourth edition extends the traditional definition of design as covering product design, furniture design, interior design, fashion design and graphic design to embrace its more recent manifestations, which include service design, user-interface design, co-design, and sustainable design, among others. It also discusses the relationship between design and the new media and the effect of globalisation on design. Taking a broadly chronological approach, Professor Sparke employs historical methods to show how these themes developed through the twentieth century and into the twenty-first century and played a role within modernism, postmodernism and beyond. Over a hundred illustrations are used throughout to demonstrate the breadth of design and examples – among them design in Modern China, the work of Apple Computers Ltd., and design thinking – are used to elaborate key ideas. The new edition remains essential reading for undergraduate and postgraduate students of design studies, cultural studies and visual arts.