作者: Prashant Chaudhary

Reena Malik is an assistant professor at the Chitkara Business School at Shitkara University in Punjab, India. She has a Ph D in marketing management and a degree in commerce and management. She has published three books, various research papers, and book chapters. She has been teaching for the last ten years and actively works in research areas like consumer behavior, brand management, and customer satisfaction. Ambus Sharma is an assistant professor at Ballabh Pant Social Science Institute, Allahabad, India. He received his Ph D in management and business administration sciences from Szent Istvan University, Hungary. His research areas include diversity management, human resources practices, and disability studies. He has published multiple research articles in international journals. Prashant Chaudhary is an associate professor with Dr. Vishwanath Karad at the MIT World Peace University, Pune as well as an associate professor at the School of Management. He has authored two books and won various awards including the Innovative Educator Award.