Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.
1 电子书 Rajkumar Venkatesan
Rajkumar Venkatesan & Paul W. Farris: Marketing Analytics
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updat …
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