Rita Gunther Mc Grath is Associate Professor of Management at Columbia Business School. Ian C. Mac Millan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania”s Wharton School. They are coauthors of Market Busters (Harvard Business School Press, 2005).
9 电子书 Rita Gunther McGrath
Rita Gunther McGrath & Ian C. Macmillan: Discovery-Driven Growth
You’ve been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth – and you need to achieve it without risking a hugely expe …
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€34.99
Rita Gunther McGrath & Ian MacMillan: The Entrepreneurial Mindset
The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to …
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英语
DRM
€40.99
Rita Gunther McGrath & Ian C. Macmillan: Marketbusters
Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While exec …
EPUB
英语
DRM
€36.99
Rita Gunther McGrath: The End of Competitive Advantage
Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in bus …
EPUB
英语
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€30.99
Harvard Business Review & Clayton M. Christensen: HBR’s 10 Must Reads on Business Model Innovation (with featured article ‘Reinventing Your Business Model’ by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
Rethink how your organization creates, delivers, and captures value–or risk becoming irrelevant. If you read nothing else on business model innovation, read these 10 articles. We’ve combed through h …
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英语
DRM
€23.99
Harvard Business Review & Michael E. Porter: HBR’s 10 Must Reads on Strategy, Vol. 2 (with bonus article ‘Creating Shared Value’ By Michael E. Porter and Mark R. Kramer)
Do you have the right strategy to lead your company into the future? Get more of the management ideas you want, from the authors you trust, with HBR’s 10 Must Reads on Strategy (Vol. 2). We’ve combed …
EPUB
英语
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€24.99
Harvard Business Review & Michael E. Porter: HBR’s 10 Must Reads on Technology and Strategy Collection (7 Books)
Are analytics and technology a strategic part of your business? Artificial intelligence, platforms, algorithms, machine learning. Most business leaders know the value in advanced technologies. But ho …
EPUB
英语
DRM
€149.99
Harvard Business Review & Michael E. Porter: HBR’s 10 Must Reads on Leading Digital Transformation (with bonus article ‘How Apple Is Organized for Innovation’ by Joel M. Podolny and Morten T. Hansen)
Become a digital-first organization—and avoid disruption. If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We’ve combed …
EPUB
英语
DRM
€24.99
Harvard Business Review & Daniel Goleman: HBR’s 10 Must Reads for Executive Teams
Executive leadership is a team sport. As part of an executive team, you wear many hats. Not only are you responsible for working with other senior leaders to establish strategic goals and ensure thei …
EPUB
英语
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€25.99
