Alessandro Inversini is senior lecturer at Bournemouth University Faculty of Management (United Kingdom). His research interests are where communication, tourism and new media overlap, ranging from design to evaluation of tourism websites, from online communication to branding and reputation, from e Commerce to e Learning.
Roland Schegg is a professor at the Institute of Tourism at the University of Applied Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000 and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS from the Swiss Federal Institute for Technology (ETH) in Zurich and his Ph D from the University of Geneva. His research interests are in the field of e Tourism (online distribution, e Service metrics, technology adoption, web 2.0 and mobile technologies in tourism).
2 电子书 Roland Schegg
Alessandro Inversini & Roland Schegg: Information and Communication Technologies in Tourism 2016
The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender syst …
PDF
英语
€149.79
Roland Schegg & Brigitte Stangl: Information and Communication Technologies in Tourism 2017
This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marke …
PDF
英语
€213.99
