作者: Sarah Turnbull

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Before Eat, Pray, Love there was Almost French’This isn’t like me. I’m not the sort of girl who crosses continents to meet up with a man she hardly knows. Paris hadn’t even been part of my travel pla …

Before EAT, PRAY, LOVE there was ALMOST FRENCH. Australian Sarah Turnbull’s wryly observant and hugely entertaining fish-out-of-water story became an international bestseller, with more than 200, 000 …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing pract …

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing pract …

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, …

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, …