作者: Sascha Raithel

Sascha Raithel is a Full Professor of Marketing at the School of Business & Economics, Freie Universität Berlin. Before earning his Ph.D. from Ludwig-Maximilians-Universität in Munich, he gained substantial experience as a consultant for various multinational firms. His research interests primarily focus on the impact of product harm crises on marketplace actors and the effective management of product recalls. Additionally, he explores market-based assets, particularly the creation, monetary evaluation, and vulnerability of assets such as reputation and brand equity. His expertise is frequently featured in leading TV and news media outlets, and he serves as a keynote speaker. His work has been published in renowned academic and practitioner journals, including Management Science, Strategic Management Journal, Journal of Marketing Research, and Harvard Business Review. Setareh Heidari is a research associate and Ph.D. student in the Marketing Department at the School of Business & Economics, Freie Universität Berlin. Her research projects delve into the effective product recall management and its implications for firms and consumers. Before pursuing her Ph.D., she worked in the field of industrial engineering, bringing a diverse perspective to her academic journey. Jan von Schlieben-Troschke is a research associate and Ph.D. candidate in the Marketing Department at the School of Business & Economics, Freie Universität Berlin. His academic pursuits center around consumer protection and the management of product recalls. At the heart of his research lies the notion of product recall effectiveness. In his research projects, he investigates the determinants of effective product recalls and their implications for consumers and firms. Prior to embarking on his Ph.D. journey at Freie Universität Berlin, he gained marketing experience through roles at Amazon and Coca-Cola.