Stephanie A. Smith 
Careers in Media and Communication [PDF ebook] 

Chapter 1: Mass Communication
What Is Mass Communication?
Theories of Mass Communication
Mass Communication Methods
Mass Communication in Society
Trends in Mass Communication
Skills
Chapter 2: Advertising and Marketing
What Is Advertising?
Marketing
Careers in Advertising and Marketing
Insider Insight: Tonya Hottmann, Director of Marketing
Advertising and Marketing Jobs: By the Numbers
Skills Needed for Advertising and Marketing
Advertising and Marketing Vocabulary
Job Search Terms
Chapter 3: Public Relations
What Is Public Relations?
History of Public Relations
Public Relations Today
Careers in Public Relations
Public Relations Duties
Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)
Insider Insight: Alexandra Sabbag, Founder and Principal
Insider Insight: Erin Spain, Communications Director
Public Relations Jobs: By the Numbers
Skills Needed for Public Relations
Job Search Terms
Chapter 4: Journalism
What Is Journalism?
History of Journalism
Journalism Today
Careers in Journalism
Insider Insight: Natalie Brunell, Television News Reporter
Insider Insight: Katey Mc Farlan, Blogger
Insider Insight: Lee Wolverton, Managing Editor
Journalism Jobs: By the Numbers
Skills Needed for Journalism
Job Search Terms
Chapter 5: Mass Communication Careers in Business
What Is Business?
The Role of Mass Communication in Business
Mass Communication Careers in Business
Insider Insight: Keri Gavin, Director of Host Relations and Customized Training
Insider Insight: Megan Sommer, Corporate Recruiter
Mass Communication Careers in Business: By the Numbers
Skills Needed for Mass Communication
Chapter 6: Publishing
What Is Publishing?
History
Today’s Trends
Careers in Publishing
Career Domains
Insider Insight: Paddy Calistro, President and CEO
Insider Insight: Moira Kerrigan, Associate Director of Marketing
Insider Insight: Jen Brady, Advertising Associate
Publishing Jobs: By the Numbers
Skills Needed for Publishing
Chapter 7: Telecommunications and Visual Communication
What Is Telecommunications?
Careers in Telecommunications
Insider Insight: Dutch Wargo, Cameraman
Skills Needed for Telecommunications
Job Search Terms
What Is Visual Communication?
Careers in Visual Communication
Insider Insight: Katie Dolciato, Associate Art Director
Skills Needed for Visual Communication
What Is Public Administration?
Job Search Terms
Telecommunications and Visual Communication Jobs: By the Numbers
Chapter 8: Public Administration
What Is Public Administration?
Careers in Public Administration
Insider Insight: Jim Norris, Village Manager
Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources
Public Administration Jobs: By the Numbers
Skills Needed for Public Administration
Job Search Terms
Chapter 9: Nonprofits
What Are Nonprofits?
Careers in Nonprofits
Insider Insight: Emily Anderly, Fund-Raising Director
Insider Insight: Linda J. Smith, Marketing Director
Nonprofit Jobs: By the Numbers
Skills Needed for Nonprofits
Job Search Terms
Chapter 10: Skills
Hard Skills
Soft Skills
Interpersonal Skills
Personality
Conclusion
Chapter 11: Preparation
Personal Branding
Online Presence
Portfolios
Chapter 12: Experience
Internships
Volunteer Work
Course Projects
Part-Time Work
Closing Tips for Experience
Chapter 13: Searching and Applying for Jobs
Job Searching
Job Applications
Conclusion
Chapter 14: Interviewing
Preparation
Execution
Follow-Up
Chapter 15: Career Success Strategies
Adjustment and Assimilation
Continued Learning
Mentoring
References
Index
About the Author

Stephanie A. Smith, Ph.D., APR, is an associate professor of public relations in Virginia Tech’s School of Communication. She studies the recruitment, retention, and engagement of employees, as well as brand communications with external audiences.