作者: Tapan Kumar Panda

Shubhamoy Dey & Anil Kumar: Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence

Ritu Chhikara & Ruchi Garg: Driving Customer Appeal Through the Use of Emotional Branding

Ritu Chhikara & Ruchi Garg: Driving Customer Appeal Through the Use of Emotional Branding