1 电子书 Tennessee) Moon Mark A. (University of Tennessee-Knoxville
John T. (University of Tennessee, Knoxville, USA) Mentzer & Mark A. (University of Tennessee-Knoxville, Tennessee) Moon: Sales Forecasting Management : A Demand Management Approach
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice …
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