Thomas R. Swears 
Preaching to Head and Heart [PDF ebook] 

Preachers have long been faced with two options. On the one hand they can appeal to their congregations’ intellects, teaching them the substance of the faith from the pulpit. On the other they can seek to stir their hearers’ emotions, wooing or warning them with the gospel. Usually we reserve these two forms of preaching for different tasks or audiences. If you are preaching an evangelistic message to the unchurned, then your preaching style will draw more heavily on the emotional aspects. If you are leading the faithful into a deeper grasp of the Christian message, then you will more likely draw on the intellectual components of preaching.
While most preachers know that the choice between the head and the heart is a false one, they often don’t know how to bring the two together effectively. In this book Thomas Swears offers detailed, practical advice on how to preach to both head and heart. He shows how both emotions and intellect function any time one tried to convey meaning from the pulpit, regardless of the kind of message one is preaching. Without abandoning the conventional wisdom on evangelistic vs. teaching sermons, he nonetheless insists that preaching with integrity–in which the Word is truly embodied–will always involve the whole person and personality of both the preacher and the congregation.

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