What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.
€56.47
购买此电子书可免费获赠一本！
语言 英语 ● 格式 EPUB ● 网页 272 ● ISBN 9781134878468 ● 出版者 Taylor and Francis ● 发布时间 2004 ● 下载 3 时 ● 货币 EUR ● ID 4213533 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
88,771 此类电子书
