作者: UK. ) Smith Brian D. (Pragmedic Limited and Hertfordshire University

Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market …

Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market …

”Making Marketing Happen” is prompted by needs of practising managers who have found the traditional marketing planning texts to be ‘fine in theory, but hard to apply to my special market’. In shor …

”Making Marketing Happen” is prompted by needs of practising managers who have found the traditional marketing planning texts to be ‘fine in theory, but hard to apply to my special market’. In shor …

New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls …

New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls …