作者: USA) Govoni Norman A. P. (Babson College

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1 电子书 USA) Govoni Norman A. P. (Babson College

Norman A.P. (Babson College, USA) Govoni: Dictionary of Marketing Communications
‘Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni’s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative re …
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