作者: USA) Jones John Philip (Syracuse University

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1 电子书 USA) Jones John Philip (Syracuse University

John Philip (Syracuse University, USA) Jones: Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths
‘The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a n …
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€64.03