Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
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语言 英语 ● 格式 PDF ● 网页 416 ● ISBN 9781071856529 ● 出版者 SAGE Publications ● 发布时间 2024 ● 下载 3 时 ● 货币 EUR ● ID 9950314 ● 复制保护 Adobe DRM
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