74 failures, 10 key learnings and 1 mission: promoting a positive culture of mistakes in business. The innovation team at a major Swiss corporation reveal the things that others might want to keep secret – with charm, courage and humour, plus an ironic series of images from daily working life. Instead of glossing over mistakes, the book demonstrates how to draw valuable insights from failed projects and then use them to make progress in an innovation environment.
表中的内容
How It All Began
Where It All Began
Four Kinds of Failure
No-Need Failures
Happy Failures
Failures by Following Management
Epic Fails
Key Learnings
Final Words
Glossary
Index by category
Index alphabetical
Impressum
关于作者
VNTR repräsentiert die Innovations- und Venturing-Teams bzw. die Innovations- und Venturing-Initiativen von Post Finance, einem der führenden Finanzinstitute der Schweiz.
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