Network marketing has helped people all over the world achieve
financial independence–and it can help you do the same. As a
profession, network marketing invites all people, regardless of
gender, experience, education, or financial status, to jump on
board and build a satisfying and potentially lucrative business. If
you want to improve your current financial situation and are ready
to become your own boss, then networking marketing is the way to
go.
Whether you want to work full-time or part-time; whether you
dream of earning a few hundred dollars a month or thousands of
dollars a month, Network Marketing For Dummies can show you
how to get started in this business within a matter of days. If
you’re currently involved in network marketing, this book is
also valuable as both a reference source and a refresher
course.
Network marketing is a system for distributing goods and
services through networks of thousands of independent salespeople,
or distributors. With Network Marketi ng For Dummies as your
guide, you’ll become familiar with this system and figure out
how to build revenue, motivate your distributors, evaluate
opportunities, and grab the success you deserve in this field.
You’ll explore important topics, such as setting up a
database of prospects and creating loyal customers. You’ll
also discover how to:
* Get set up as a distributor
* Develop a comprehensive marketing plan
* Recruit, train, and motivate your network
* Maximize downline income
* Take your marketing and sales skills to a higher level
* Cope with taxes and regulations
* Avoid common pitfalls
Packed with tips on overcoming common start-up hurdles as well as
stories from more than fifty successful network marketers,
Network Marketing For Dummies will show you how to approach
this opportunity so that you can begin to build a successful and
satisfying business of your own.
表中的内容
Introduction 1
Part I: Why Network Marketing Works 9
Chapter 1: Don’t Laugh — $100 Billion a Year Is Serious Business 11
Chapter 2: Coming of Age: The Future Belongs to Network Marketing 25
Chapter 3: Deciding Whether Network Marketing Will Work for You 39
Part II: Finding and Evaluating the Opportunities 53
Chapter 4: Investigating Before You Invest 55
Chapter 5: Evaluating Network Marketing Companies 67
Chapter 6: Evaluating a Company’s Management Team 81
Chapter 7: Evaluating a Company’s Products and Services 93
Chapter 8: Evaluating Your Opportunity to Earn Money 111
Part III: Signing Up and Setting Up for Success 133
Chapter 9: Organizing Your Business 135
Chapter 10: Knowing What to Do After You Sign Up 151
Chapter 11: Sponsoring, Training, and Motivating People in Your Downline 167
Part IV: Sales and Marketing Skills to Help You Build Your Business 181
Chapter 12: Know Thy Customer 183
Chapter 13: Determining a Customer’s Value 193
Chapter 14: The Art of Prospecting 207
Chapter 15: When the Prospect Says Yes, You Shout ‘Hallelujah!’ 223
Chapter 16: Deciding On the Best Ways to Attract Customers 239
Chapter 17: Marketing Activities 101 251
Chapter 18: ‘But I Don’t Want to Be a Salesperson!’ 269
Chapter 19: Taking Your Sales Skills to a Higher Level 283
Chapter 20: Creating Satisfied, Loyal Customers 295
Part V: The Part of Tens 309
Chapter 21: Ten Plus Two Resources for Network Marketers 311
Chapter 22: Ten Characteristics of Top Network Marketers 319
Chapter 23: Ten Business-Enhancing Ideas 327
Chapter 24: Ten Questions That You’ll Probably Ask about Network Marketing 337
Chapter 25: Ten Ways to Get a Quick Start in Network Marketing 345
Appendix: Glossary of Terms 353
Index 359
关于作者
Zig Ziglar is a renowned motivational speaker. His training courses, tapes, and videos are hugely successful, and he has written many bestselling books. John P. Hayes, Ph.D., is a writer, speaker, and seminar leader.
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