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Alessandro Caliandro & Alessandro Gandini
Qualitative Research in Digital Environments [EPUB ebook]
A Research Toolkit

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Cover of Alessandro Caliandro & Alessandro Gandini: Qualitative Research in Digital Environments (ePUB)

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.Thanks to a broad range of cases including Louis Vuitton, You Tube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

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Language English ● Format EPUB ● Pages 240 ● ISBN 9781317282181 ● Publisher Taylor and Francis ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 5025136 ● Copy protection Adobe DRM

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