Alessandro Caliandro & Alessandro Gandini 
Qualitative Research in Digital Environments [EPUB ebook] 
A Research Toolkit

Stöd

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ’retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ’digitally native’ tools that are designed for online social environments.Thanks to a broad range of cases including Louis Vuitton, You Tube and the concept of ’hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

€61.86
Betalningsmetoder
Köp den här e-boken och få 1 till GRATIS!
Språk Engelska ● Formatera EPUB ● Sidor 240 ● ISBN 9781317282181 ● Utgivare Taylor and Francis ● Publicerad 2016 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 5025136 ● Kopieringsskydd Adobe DRM
Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

87 368 E-böcker i denna kategori