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Alexander Haas
Interpersonale Kommunikation und Medienwirkungen [PDF ebook]
Beurteilung der Themenrelevanz im Zusammenspiel mit Gesprächen und Mediennutzung

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Cover of Alexander Haas: Interpersonale Kommunikation und Medienwirkungen (PDF)

Alexander Haas geht der Frage nach, welche Rolle der interpersonalen Kommunikation im Rahmen von Medienwirkungsprozessen zukommen kann. Die Aufbereitung des Forschungsstandes liefert Hinweise auf relevante intervenierende Merkmale, die das Zusammenspiel von interpersonaler und Massenkommunikation beeinflussen. Auf Basis einer repräsentativen Telefonbefragung wird die Rolle von Gesprächen und Mediennutzung unter Berücksichtigung einzelner Rahmenbedingungen analysiert. Als Zielvariable fungiert dabei die Beurteilung der gesellschaftlichen und persönlichen Relevanz politischer Themen.

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Table of Content

Interpersonale Kommunikation und Medienwirkungen.- Interpersonale Kommunikation und Massenkommunikation.- Gespräche als Gegenstand der Medienwirkungsforschung.- Interaktion von Mediennutzung und Gesprächen.

About the author

Alexander Haas ist akademischer Rat am Institut für Kommunikationswissenschaft und Medienforschung an der LMU München.

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Language German ● Format PDF ● Pages 251 ● ISBN 9783658002992 ● File size 2.0 MB ● Publisher Springer Fachmedien Wiesbaden GmbH ● City Wiesbaden ● Country DE ● Published 2013 ● Downloadable 24 months ● Currency EUR ● ID 2831814 ● Copy protection Social DRM

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