Електронна книга > Суспільствознавство > Генерал > Alexander Haas: Interpersonale Kommunikation und Medienwirkungen (PDF)

Alexander Haas
Interpersonale Kommunikation und Medienwirkungen [PDF ebook]
Beurteilung der Themenrelevanz im Zusammenspiel mit Gesprächen und Mediennutzung

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Обкладинка Alexander Haas: Interpersonale Kommunikation und Medienwirkungen (PDF)

Alexander Haas geht der Frage nach, welche Rolle der interpersonalen Kommunikation im Rahmen von Medienwirkungsprozessen zukommen kann. Die Aufbereitung des Forschungsstandes liefert Hinweise auf relevante intervenierende Merkmale, die das Zusammenspiel von interpersonaler und Massenkommunikation beeinflussen. Auf Basis einer repräsentativen Telefonbefragung wird die Rolle von Gesprächen und Mediennutzung unter Berücksichtigung einzelner Rahmenbedingungen analysiert. Als Zielvariable fungiert dabei die Beurteilung der gesellschaftlichen und persönlichen Relevanz politischer Themen.

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Зміст

Interpersonale Kommunikation und Medienwirkungen.- Interpersonale Kommunikation und Massenkommunikation.- Gespräche als Gegenstand der Medienwirkungsforschung.- Interaktion von Mediennutzung und Gesprächen.

Про автора

Alexander Haas ist akademischer Rat am Institut für Kommunikationswissenschaft und Medienforschung an der LMU München.

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Мова Німецька ● Формат PDF ● Сторінки 251 ● ISBN 9783658002992 ● Розмір файлу 2.0 MB ● Видавець Springer Fachmedien Wiesbaden GmbH ● Місто Wiesbaden ● Країна DE ● Опубліковано 2013 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 2831814 ● Захист від копіювання Соціальний DRM

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