The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies’ images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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About the author
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
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Language English ● Format PDF ● Pages 256 ● ISBN 9781526118578 ● File size 8.2 MB ● Publisher Manchester University Press ● City Manchester ● Country GB ● Published 2017 ● Downloadable 24 months ● Currency EUR ● ID 7649130 ● Copy protection Adobe DRM
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