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Andreas Meier & Henrik Stormer
eBusiness & eCommerce [PDF ebook]
Management der digitalen Wertschopfungskette

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Wie e Business und e Commerce realisiert werden, zeigt dieses Fachbuch anhand einer durchgehenden Fallstudie. Schritt für Schritt wird ein Internetshop für DVDs aufgebaut. Weitere Beispiele zeigen wie die Wertschöpfungskette via Web funktioniert und gemanagt wird: Produkt, Dienstleistung, Buchhaltung, Marketing, Vertrag, Vertrieb und Bezahlverfahren. Für Studierende, die es wissen wollen.

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Language German ● Format PDF ● ISBN 9783540280514 ● Publisher Springer Berlin Heidelberg ● Published 2005 ● Downloadable 3 times ● Currency EUR ● ID 6375736 ● Copy protection Adobe DRM

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