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Andreas Meier & Henrik Stormer
eBusiness & eCommerce [PDF ebook]
Management der digitalen Wertschopfungskette

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Wie e Business und e Commerce realisiert werden, zeigt dieses Fachbuch anhand einer durchgehenden Fallstudie. Schritt für Schritt wird ein Internetshop für DVDs aufgebaut. Weitere Beispiele zeigen wie die Wertschöpfungskette via Web funktioniert und gemanagt wird: Produkt, Dienstleistung, Buchhaltung, Marketing, Vertrag, Vertrieb und Bezahlverfahren. Für Studierende, die es wissen wollen.

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Bahasa Jerman ● Format PDF ● ISBN 9783540280514 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2005 ● Muat turun 3 kali ● Mata wang EUR ● ID 6375736 ● Salin perlindungan Adobe DRM

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Andreas Meier Henrik Stormer

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