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Andrew Crane
Marketing, Morality and the Natural Environment [PDF ebook]

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Cover of Andrew Crane: Marketing, Morality and the Natural Environment (PDF)

This volume provides a new look at marketing, and in particular the move to establish ostensibly ‘green’ marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers’ and employees’ understanding of the green marketing activities and processes that take part in their organisations.

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Language English ● Format PDF ● Pages 224 ● ISBN 9780203187821 ● Publisher Taylor and Francis ● Published 2002 ● Downloadable 6 times ● Currency EUR ● ID 2287346 ● Copy protection Adobe DRM

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