This volume provides a new look at marketing, and in particular the move to establish ostensibly ‘green’ marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers’ and employees’ understanding of the green marketing activities and processes that take part in their organisations.
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语言 英语 ● 格式 PDF ● 网页 224 ● ISBN 9780203187821 ● 出版者 Taylor and Francis ● 发布时间 2002 ● 下载 6 时 ● 货币 EUR ● ID 2287346 ● 复制保护 Adobe DRM
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