Luigi Manca is professor of communication arts at Benedictine University. Alessandra Manca is a lecturer at Benedictine University. Gail W. Pieper is a former adjunct professor in the Department of Communication at Benedictine University.
1 كتب إلكترونية بواسطة Alessandra Manca
Alessandra Manca & Luigi Manca: Utopian Images and Narratives in Advertising
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process …
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