Andreas Esslinger & Katja Hauer: Marketing in der IT-Branche (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Andreas Esslinger & Katja Hauer
Marketing in der IT-Branche [PDF ebook]

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غلاف Andreas Esslinger & Katja Hauer: Marketing in der IT-Branche (PDF)

Das Buch ”Marketing in der IT-Branche” spezialisiert sich auf eine Branche, in der Marketing unzureichend betrieben wird. Die Autoren verfügen über Jahrzehnte an Marketingerfahrung, die sie in diesem Buch anhand von Praxisbeispielen aufführen. Der Leser erhält einen echten Leitfaden, kein theoretisches Werk. Damit ist das Buch ein absolutes Muss einerseits für jeden Marketing Manager und Marketing Mitarbeiter innerhalb der IT Branche, andererseits aber auch für jede Agentur, die über Kunden in dieser Branche verfügt.
Das Buch behandelt die wichtigsten Elemente des Marketing und stellt sie praxisorientiert dar. Angefangen von unterschiedlichen Marketingstrategien, über Corporate Design bis hin zu den unterschiedlichen Marketing-Instrumenten.

€55.76

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لغة ألمانية ● شكل PDF ● ISBN 9783642554933 ● محرر Gerhard Versteegen ● الناشر Springer Berlin Heidelberg ● نشرت 2013 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6379643 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Andreas Esslinger Katja Hauer Grace Pampus Gerhard Versteegen

255٬022 كتب إلكترونية في هذه الفئة

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