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Andreas Esslinger & Katja Hauer
Marketing in der IT-Branche [PDF ebook]

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Capa do Andreas Esslinger & Katja Hauer: Marketing in der IT-Branche (PDF)

Das Buch ”Marketing in der IT-Branche” spezialisiert sich auf eine Branche, in der Marketing unzureichend betrieben wird. Die Autoren verfügen über Jahrzehnte an Marketingerfahrung, die sie in diesem Buch anhand von Praxisbeispielen aufführen. Der Leser erhält einen echten Leitfaden, kein theoretisches Werk. Damit ist das Buch ein absolutes Muss einerseits für jeden Marketing Manager und Marketing Mitarbeiter innerhalb der IT Branche, andererseits aber auch für jede Agentur, die über Kunden in dieser Branche verfügt.
Das Buch behandelt die wichtigsten Elemente des Marketing und stellt sie praxisorientiert dar. Angefangen von unterschiedlichen Marketingstrategien, über Corporate Design bis hin zu den unterschiedlichen Marketing-Instrumenten.

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Língua Alemão ● Formato PDF ● ISBN 9783642554933 ● Editor Gerhard Versteegen ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6379643 ● Proteção contra cópia Adobe DRM

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