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The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and profes …

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to …

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the l …

To all the virtual entrepreneurs that have found creative ways to make a living off their passions utilizing the web. Before, the saying ‘Starving Student’ meant struggling college student trying to …

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, th …

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by o …

This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes pe …

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate …

Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm–in accounting, finance, law, or another field–you know just …

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin Americ …