Promotie, Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made …

Customer Loyalty Isn’t Enough–Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Bac …

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and profes …

To all the virtual entrepreneurs that have found creative ways to make a living off their passions utilizing the web. Before, the saying ‘Starving Student’ meant struggling college student trying to …

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, th …

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the l …

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by o …

This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes pe …

This Book is primarily written for experts and managers in marketing, sales, customer and service management at Bt B companies. In addition, the book is also for executives of project and quality man …

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate …