Charles K. (Michigan State University, USA) Atkin & Ronald E. (University of California, Santa Barbara, USA) Rice: Public Communication Campaigns (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Charles K. (Michigan State University, USA) Atkin & Ronald E. (University of California, Santa Barbara, USA) Rice
Public Communication Campaigns [PDF ebook]

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غلاف Charles K. (Michigan State University, USA) Atkin & Ronald E. (University of California, Santa Barbara, USA) Rice: Public Communication Campaigns (PDF)

In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

€107.64

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لغة الإنجليزية ● شكل PDF ● ISBN 9781452255774 ● محرر Charles K. (Michigan State University, USA) Atkin & Ronald E. (University of California, Santa Barbara, USA) Rice ● الناشر SAGE Publications US ● نشرت 2012 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 5352253 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Charles K. Atkin Ronald E. Rice USA) Atkin Charles K. (Michigan State University Santa Barbara, USA) Rice Ronald E. (University of California

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